Marketing support

A range of services to help you market your plans

The importance of marketing your dental practice has never been greater and DPAS can offer extensive assistance to your practice in this area. With our dedicated in-house design team and access to comprehensive print facilities we can provide you with a wide range of services, offering considerable flexibility and control over your practice literature and marketing materials.

Image and brand

In the build up to the launch of your plan range, we will work with you to assess the current effectiveness of your practice brand. The DPAS team can offer advice and guidance on any possible changes to your practice logo, as well as providing a wide range of resources that can be used to refresh your practice image.

Plan launch

To ensure that you maximize the impact of the launch of your plan(s), DPAS will provide your practice with the following materials, branded using your practice’s logo and letterhead where appropriate:

• Patient letters
• Plan brochures
• Registration forms
• Amendment forms
• Supplementary Insurance documents
• Patient membership cards – which act as a roving advert for your practice

Plan promotion

Once your plans have been launched, we can also supply you with a variety of additional plan promotion materials. The following items are available at little or no cost to the practice, all designed to boost plan membership over time:

• Posters
• Referral cards
• Appointment cards
• Additional mailings

The Marketing Toolbox

Above and beyond this wide-range of plan promotion support services, DPAS customers also have exclusive access to an interactive online resource called ‘The Marketing Toolbox’ to help you and your team to market your practice. The toolbox has been designed to help practices deploy effective marketing techniques, involving the entire dental team in the process and features an array of interactive content including advice on marketing, P.R. and advertising.

Within the toolbox you will find everything from information on external service providers to template referral letters, template newsletters and guidance on patient satisfaction surveys, alongside tools for you to carry out a SWOT analysis, from which you can formulate your marketing plan.

The ultimate aim is to engage and empower your team members, enabling them to play their part in attracting and retaining patients.

The Marketing Toolbox is available exclusively to practices for which we administer dental plans and can be found at www.dpasmarketing.co.uk